First time I saw TID watch was couple of months ago in Watchuseek forum. First I thought it was some kind of a cheap brand, but it isn’t cheap at all! So I contacted the company, and they were kind to send me one of watches for review.
Swedish design group Form Us With Love has just released a watch produced by TID (Swedish for time). TID is a small Swedish design brand with a big ambition – to produce iconic products designed with time as a principle parameter. The TID No. 1 was their first product. They recently came out with a No.2 model and it’s brushed steel case with swiss quartz movement, domed sapphire glass.
“The idea of designing No.1 came from the somewhat paradoxical insight that wristwatches had become obsolete. The wristwatch lost it’s essentiality when devices for showing time moved into everyone’s pocket. Now the wristwatch is one of the few pieces of jewelry many carry, its main function being to serve as the icing on your outfit cake”, says Form Us With Love.
The No.1 is good looking watch. Right out of the box it feels like a proper wristwatch. The weight, design and craftsmanship feels top notch. No.1 has black ion plated milled stainless steel case, that doesn’t feel like scratching so easily. It has simple, but reliable Japanese quartz movement. The dial is designed good, Swedish design is always about minimalism. I really like that “bulls eye” seconds hand, gives it something special. Leather zulu strap was nice at the touch too, but for my taste it was too thin, but for a quick change of straps I guess it’s good. The only thing that kind of throws me away from this watch is the lack of a standard strap lug design means that you can’t use regular leather straps on this watch (you need a one-piece strap). I would love to throw on some regular style watch straps I have.
Overall the watch is great. It’s casual, everyday eatch that you could match with any style in your wardrobe just with changing the straps. The price isn’t the best, many would say you can get some quality automatic watches with the same price or even lower, but as this is a designers watch, I think the price is just right.
- Black ion coated stainless steel case
- Black face
- Vegetably tanned Swedish Leather wristband
- Case diameter: 40 mm
- Case thickness: 8 mm
- Case weight: 50 g
- Movement: Japanese quartz movement
- Accuracy: +- 20 second / month
- Glass: Mineral glass
- Water resistance: 5ATM