“The inspiration behind our collections is the impressive and majestic Nordic fjords itself. All our designs marry the core principles of practicality and aesthetics to produce pieces that echo the natural simplicity and beauty of the Nordic landscape. Scandinavian design has an overriding theme of pragmatic simplicity, typically characteristic of Scandinavian design, which is resolutely elegant but also sympathetic to an intelligent and contemporary use of materials. Using these themes to create our unique timepieces and jewellery, we bring you Fjord, the stunning collection of watches for both men and women, and the breathtaking array of women’s jewellery. Every Fjord timepiece is absolutely dedicated to function, yet still beautifully evocative of Nordic scenery and general Scandinavian design ethos of simplicity. The organic curves, clean slate dials, some punctuated with the glint of a gem, and sleek straps all come together perfectly to offer a watch that today’s discerning individual will demand as understated luxury. The sharp focus on aesthetics has not left the Fjord collection without the necessary attention to precision timekeeping. Each and every Fjord watch is built using Japanese Quartz movement which offers unparalleled accuracy and precision in movement, creating a watch that is a stunningly reliable timepiece.”
The watch arrived in this white plastic box. It looks kind of cool, but for me, it feels cheap. But it’s ok for the price of the watch. You open the box, and here is the ELIF in all its glory. Why I chose this watch? Because it had interesting date displaying! The dates are positioned in the center of the dial in a form of circle and when you turn the crown to set a date a red dot goes around, and the red dot indicates which date is right now. To me, that seemed very cool function.
The case is made from stainless steel. Water resistance is 5ATM (50m) so it’s ok for a rainy day or shower. The case is nothing special, but I kind of liked those beveled sides. The case size is 44mm in diameter and 11mm in thickness and lug size is 22mm, but the watch is very light and wears good. The case is polished. The finishing isn’t the best but for 80$ it’s good enough. On they’re site they don’t mention what kind of crystal they have on the watch, but I guess it’s mineral. The crown os big and grips very good, so it’s easy to set time.
The dial is black with applied markers. Markers are in silver color, just like the hour, minute and seconds hands. The hands are very minimalistic. On top center, you will find the Fjord logo. The movement is Japanese quartz, they don’t mention which, but hey it’s Japanese, it needs to be reliable 😀 The strap is black leather. It was very soft and minimalistic. It wraps your hand very well and I really like the feel of leather this one has. The buckle is made from stainless steel, it is also polished, just like the case. It has an etched logo on the buckle.
Overall the ELIF is a great fashion watch. At least better than Daniel Wellington (It seems that everyone nowadays hates DW and are always comparing everything to it 😀 ). It’s a great everyday watch, kind of a beater dressy looking watch.
Movement : Japan Quartz 3 Hands with Date
Case Material : Stainless Steel
Case Diameter (mm) : 44
Case Thickness (mm) : 11
Case Shape: Round
Case Color: Stainless Steel
Dial Color: Blue
Band: Genuine Leather Strap
Band Color: Black
Buckler: Strap Buckle
Band Width (mm): 21
Water Resistance : 5 ATM
Watch Weight (g) : 65
Warranty: 2 Years International