Boca MMXII Alfieri Black (Review)

I found this brand when I was browsing one lifestyle website and this ad popped up on the side with the Boca watches. Boca company is based in Mexico and was founded in 2012. They market themselves as a lifestyle brand, so automatically their watches are fashion watches. They have a lot of vintage designs with those small sizes, domed crystals and vintage style dials. They have some standard vintage designs and also some design that looks like homages to Rolex. Overall all the designs are pretty cool. They also make watch bands, which is another main point of their business and also eyewear.

So the watch that they sent me is the Alfieri Black with brown strap and grey strap. The first impressions were good. I liked the packaging. Inside the box, you will find the watch, 2 straps and a tool to swap them. I like vintage style watches and especially if they are made in the right size. And as you guessed I like this one, because the size is just perfect and also the quality is quite amazing. So let’s dive into the review and see if the $325 price is worth paying.

The case is made of 316L stainless steel. The case is round with these nice mid-size lugs.  The finishing on the case is polished and it is done pretty well. Another surprising thing is that the watch is pretty light and will be perfect for a daily wear. The case diameter is 39mm, the thickness is 11,9mm and about 4,3mm from that is the crystal which is a pretty high dome. Lug to lug it measures at 46,8mm and lug width is 20mm. The size for a vintage style watch is just perfect. 39mm wears very well and isn’t too small as you think. I know everyone is mostly used to 40-42mm watches, but 39mm is much classier and more wearable size. The 20mm lug size makes easy to find different straps. On the right side of the case, you have a basic, unsigned push/pull crown. It is easy to grab and operate, also it goes well with the whole case too. The solid case back is a screw in and has only “all stainless steel” engraved on it. I think the case back looks very cheap and it is too basic looking for a watch that costs that much. I would love to see some graphics or something engraved and a thicker metal used on it would be good too. On top of the watch sits a very high domed mineral crystal. This is another letdown because at this price you would expect a sapphire crystal. I would love to even see an acrylic crystal, at least it would fit the vintage style and would be more shatter resistant. The water resistance is rated at 3ATM, but Boca is warning that you better don’t put it in or near water.

The dial is matte black with applied hour markers. The hour markers are polished. Around the dial, you also have the minute track. The dial is very simple and I like it. I like how easy it is to read the time. At 3 o’clock we have a small date window with white background. I actually would like it to be black, in that way it would look better. The dauphine hour and minute hands are polished. The second’s hands is just a regular stick hand and have polished finishing. The dial I think is very well executed, it has that vintage styling with dauphine hands and those applied markers.

At this price point you would think it has at least a Swiss movement, but strangely it hasn’t. It has Japanese Miyota 2115 quartz movement. It is just a regular quartz movement, nothing much to say about it here. Battery life is about 3 years. I was really disappointed to see a Japan made quartz in this watch.

Now we come to the coolest part, it is the strap or in this case straps. Boca sent me two straps with the watch. The straps are hand braided from leather strands. Straps are made of 16 strands of sheepskin or calfskin and all this is done by hand. What I like about these straps is that you can get the perfect fitment on your wrist that you can’t get when using regular straps with holes. The strap is a one-piece design. The braiding is quite good and the straps feel pretty solid. They are much wider in the middle where the watch face goes, that means you have to take out the spring bars to fit it. You can’t slide it in like a regular nato strap. The leather on the strap is very soft and nice to touch, it wears quite well and is very good for daily use as the wrist breathes and doesn’t sweat. The signed buckle is just a regular tang buckle. Here is a video how the straps are made:

Overall I like the looks of the watch, the strap, but that’s it. I think it is way too overpriced. 325$, in my opinion, is way too much for a watch with Japan made quartz, mineral crystal and such simple construction. If the price was half of that, then I would suggest buying it, but at this price, you can get a lot better watches from other brands like Seiko, Orient or even microbrands. You can even get an automatic for this money.

Price: 325$ @

  • Case: stainless steel

  • Movement: Japanese Miyota 2115
  • Functions: hours, minutes, seconds, date window
  • Glass: mineral
  • Caseback: screw-type, stainless steel
  • Case diameter: 39mm – 1.53in
  • Case thickness: 13,5mm – 0.53in
  • Strap: handmade in Mexico using the finest sheepskin or calfskin quality, 20/18mm – 0.79/0.71in
  • Water resistant: 3ATM (only accidental wetting)
  • Warranty: 2 years

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