Today we are looking at the Ackurat watch. Ackurat is a Swedish watch brand strongly influenced by its Scandinavian origin. They focus on clean lines, geometric shapes and the design of an Ackurat timepiece will always have a contemporary classical aesthetics.

Today we are looking at the first model, the M41 . The watch was packaged very well. There was a big cardboard box, then there was gift bag and thank you card and of course the watch box. Open the box, and you are presented with the watch. First impressions were that it looks a lot different than in the picture, in a good way of course. It really surprised me. Because in the pictures it looked like a regular minimal Scandinavian design watch and the colours weren’t so go in the pictures, in life it looks a tonne better!

So the case is round with no lugs, the lugs are hidden in the back. The case is made from stainless steel and has brushed finish. The diameter is 41mm, which is ok, because of the lack of lugs it wears smaller than it is. Wears like 39mm. The thickness is 8.8mm and the lug width is 18mm. I think the lug width should’ve been 20mm, I think it would have more strap options. I really don’t like the 18mm lug width. I have it on some of my vintage pieces and it is really hard to find the 18mm strap that looks good and that I like. The case is really nicely made, but what these Scandinavian design watches lack is something that pop’s. I would add like a yellow seconds hand and something like that. Of course, I also would add some Miyota, Seiko or even Sea-Gull automatic movement. Then it would add the watch some horological value. The case back is held on with screws and on the back, you got all the specifications engraved in. The crown has good action and is nicely made.

The dial is graphite grey with polished applied hour indexes and date at 6 o’clock position. The logo is on 12 o’clock. The logo actually is pretty nice, and the font looks good and isn’t cheap looking. The hour and minute hands are matte black and polished second hand. I really like the graphite grey colour and how it goes together with the blue strap. On top of that sits and Sapphire crystal with AR coating.

The movement inside is Swiss Ronda quartz, a pretty reliable workhorse I would say. Have them in many watches and they work great even after 10 years they work fine. The straps are strangely made in Switzerland, I know that they make them there too, but usually, they come with Swiss Made watches and not this that probably is assembled somewhere else outside Switzerland. To me, that just make no sense. But any case the strap is very soft and feels like it costs half the watch price. The buckle is stainless steel in a brushed finish.

Overall the watch is pretty nice for 199$. If you take the whole package: Swiss movement, sapphire crystal, high-quality leather strap. Together it sounds very nice for only 199$. And damn it is better than DW watch. People should stop buying those over priced DW watches and strat to but these small interesting brands. Because every girl blogger or Instagrammer has the DW watch. If you want minimal Scandinavian style watch with good quality materials, then get this or anything else except DW.

Price: 199$ @ ackuratwatches.com